Sorry for the long delay in-between posts. We just had a Generals International conference this past weekend and the build-up sucked away all free time, I think.
Some of the marketing types had a great idea to get testimonies up right afterward with the photo gallery from the conference, though, and I really think our audience will like it. Our new follow-up page for the conference will have video interviews with some of the attendees along with typed testimonies that were taken as transcripts from the interviews. Instead of trying to wait and compile a professional ad, we opted for speed! I think that YouTube and the other “Web 2.0″ ideas have shown that speed can beat perfect editing a lot of the time.
I love well-edited video, but some quick behind-the-scenes style video clips can communicate the same information and even allows your web audience to feel “connected” in a very intangible way. Instead of always needing a perfect spot with intros and outros, we have clips. They were taped by the head of our media department (very well), and then edited using crude, fast tools like iMovie and Quicktime Pro. Because we didn’t have time or manpower to edit with with Final Cut Pro on-site, I was able to edit all the videos myself. They’re not perfect edits by any means, but they were ready to post within an hour and the rough cuts give people a more personal feeling of being there.
I’m not saying that the idea itself was groundbreaking, and I won’t say that my execution of the technology was brilliant. I think it did follow a new mantra that I’ve been trying to spread, though: deliver now. If I were an MBA I could start spouting facts about time-to-market, but that’s just not me. What I will say I’ve learned, though, is that we increasingly want things now, and we’ll be happy to see the finished product later. This is the same reason that we sell CD and DVD sets of the conference the minute it’s over. It’s not the same well-edited set you can pre-order that will show up a month after the conference, but it’s available right now.
When my wife, Rebekah, shoots a wedding (imagesbyrebekah.com), we post some initial, unedited photos within days of the event with a quick slideshow. Why? Because you want them to see pictures immediately, and it only increases their anticipation for the finished product.
Once again, this isn’t groundbreaking, but I’m going to keep repeating it until I see more ministries doing this! Anyway, I can’t post a link to the page because we ended up still missing a crucial piece of information (I don’t know the names of the interviewees), but I’ll post it here when it goes live.
Edit: You can now see the conference follow-up page here.